Creative Direction & Curation

Evolving the concert experience to reach and engage new audiences

At the centre of audience development is the experience itself: concerts and shows that excite, intrigue and offer connection.

As a creative director, I’ve led live events which have engaged genuinely new audiences with a variety of ensembles, venues and heritage sites.

Whether dreaming up something new in collaboration with your musicians or guest artists, re-staging an existing project like The Orchestral Forest or The Night Sky, or sharing my creative toolkit proven to elevate concert experiences, I can help you attract new audiences, raise your profile and open up new commercial possibilities.

The projects on this page are some examples of my creative direction work with orchestras, artists, festivals, and awards shows. If you’d like to find out more, please feel free to get in touch – I’d be very happy to speak.

Orchestra members celebrate on stage at the end of a concert. Bold red and pink stage lighting illuminates the room.

Audience Feedback

“Audience involvement in this concert was like nothing I’d ever experienced. "

Stage to Page - The Orchestral Forest (4.5 Stars)
“The COOLEST concert this evening, don’t think I’ve ever enjoyed an orchestral concert that much. Fantastic concept - more please!!”

Audience Member - The Sound Within
"The audience remains rapt throughout: there’s none of the usual throat-clearing and programme-turning of a conventional concert"

The Reviews Hub - The Night Sky (5 Stars)
“It was completely absorbing and emotionally charged. In the same way that a soundtrack enhances film, the music was even more powerful because of the visuals"

Audience Member - Atmospheres
“Absolutely blown away. An unexpected evening, captivating storytelling, bite-sized classical music - totally magical.”

Audience Member - The Listening Post
“Orbiting the Light, created by Sinfonia Smith Square’s #ConcertLab, is another of their gloriously imaginative feasts . . . A magical night.”

The Reviews Hub - Orbiting the Light (5 Stars)
“A fresh, thoughtful and musically-enhancing canvas for some first-rate chamber music. A thoroughly entertaining and memorable evening”

Audience Member - House of Music

The Night Sky

The Orchestral Forest

Royal Philharmonic Society Awards

Orbiting the Light

The Sound Within

The Listening Post

The Collectors

Flux

A London Kaleidoscope

Errollyn Wallen: Daedalus

House of Music

Bach Rework'd

Atmospheres

National Theatre: An Amadeus Christmas

Vortices

Family Concerts

Virtual Family Concert: Folk Music World Tour

Orchestral Christmas Cards

Want to chat?

I offer a free, no-obligation 30 minute starter call to explore how we could work together to build your audience. Whatever stage your thinking is at, I’d love to chat.

Please get in touch via the form, or email me directly to set up a starter meeting.